How to Create an Effective Marketing Process That Gets Results

Marketing is often misunderstood and is often seen as a set of tactics rather than a structured business discipline.

In this short eLearning course, we challenge common perceptions and reposition marketing as a powerful management process that drives performance, impact and measurable results.

You’ll explore marketing as a core business process which connects strategy, activity and outcomes. We examine how marketing interacts with other key business processes, clarify where it “fits” within an organisation, and show how it can be managed with greater structure and purpose.

This course also introduces the principles behind The Marketing Performance Framework® and provides insight into how a structured approach can transform marketing from reactive activity into controlled, results-driven performance.