Resources

Performance For Sales has announced a new partnership with Darlington-based creative agency The Spark Labs. Together, we'll empower SMEs to build smarter marketing strategies using The Marketing Performance Framework®—a visual, practical system designed to turn marketing into a driver of commercial success.

Accountancy is evolving, and compliance won’t be enough to drive growth in 2025. With automation and fee pressure increasing, firms must diversify. Turning marketing into a structured, billable service opens new revenue streams, builds client loyalty, and delivers real impact. Licensed marketing training for clients gives UK accountants the tools to future-proof their practices.

Businesses in the Norwich area who support SMEs are invited to a free discovery session showcasing The Marketing Performance Framework® (MPF), an innovative system designed to help businesses grow smarter, faster, and more sustainably.

Coaching without structure can feel like “just talking.” But with a proven framework, every conversation becomes a clear, step-by-step journey toward growth. That’s the power of The Marketing Performance Framework® — a licensed coaching and training system designed to help SMEs make marketing work commercially, while giving coaches the tools to scale their practice with confidence.

In business—just like in sport—success needs more than good intentions. It takes structure, teamwork, and a clear game plan. The Marketing Performance Framework® helps consultants and advisors empower clients to align teams, build momentum, and turn strategy into measurable growth. Discover how structure drives real impact.

On Thursday 7th August, at 11am, PFS will host a free webinar in partnership with Startups Magazine, showcasing how forward thinking accountants can deliver increased value to their clients through a unique combination of training, mentoring, and technology.

Transform scattered ideas into measurable results with a structured marketing plan.

People have the ability to make a powerful effect on a business through their actions.  But how do we develop that & how can marketing help?

Learning through doing is one of the most effective ways of engaging with learners and boosting knowledge retention rates.

So there is another P which may have been overlooked when it comes to the Marketing Mix...

We explain how a licence to mentor clients in The Marketing Performance Framework® helps support marketing agencies to overcome challenges.

Which qualities are going to be the most important for marketers in the next 3 years? What drives these qualities how do we join the dots?

Discover everything you need to know about our framework. What it is and how we actually start with WHY?

Performance For Sales is celebrating as they welcome business & leadership coach Ros Jones on board and expand into North Yorkshire.

Infographic showing 3 easy ways to up-level your mind and your marketing.

Performance For Sales are delighted to be hosting the first of many roadshow events supporting our trainers as they take The Marketing...

3 steps to getting your mindset and your team's mindset right to improve results from your marketing.

An award-winning trainer & tech innovator has launched Performance For Sales, a start-up transforming the way businesses utilise marketing