The Cambridge English Dictionary defines the word “Impact” as being:
“A powerful effect that something, especially something new, has on a situation or person.”
So, putting that into the context of a business and this blog, people have the ability to make a powerful effect on a business through their actions. But how do we develop that effect and how can marketing help?
Developing a positive mindset
When people feel that they are part of a plan and understand the bigger picture, in terms of a company’s vision and goals they are generally more motivated to achieve. The Marketing Performance Framework® provides a way for your clients to create a marketing plan with clear goals and desired outcomes set out from the very start. Through ongoing training, mentoring and support, people are empowered to implement what they have learnt in their businesses, which in turn builds confidence and helps develop inspirational leaders.
Measuring Time and Passion Invested
In a blog published by our subsidiary, My Marketing Button, the concept of Return On Marketing Time Invested (ROMTI) was introduced.
People in a business all have time - or many will claim a lack of – now that’s a whole other blog! Our point here is that people working on the marketing process, whether in house or agency based, generally devote a whole load of time and effort into what they do. So, what better way to measure impact than by tying time and effort invested to results and business outcomes?
My Marketing Button uses The Marketing Performance Framework® to provide a simple online platform where users can plan, implement and track marketing tasks aligned to 12 commercial outcomes and is part of the training packages offered by Performance For Sales licensees.
Understanding WHY
The Marketing Performance Framework® empowers your clients to develop a plan which is directly tied to business outcomes, or the areas of the business they want to impact. There are 12 outcomes which include referrals and testimonials, upselling and client feedback.
When every task is categorised in this way, it becomes remarkably straightforward for everyone involved in the marketing process to see not only what they are doing but WHY it needs to be done.
For example, clients might analyse their sales in order to identify buying patterns which are supportive of future sales. Knowing WHY certainly adds a healthy dose of motivation and passion into the mix.
Use one clear visual to aid communication
Almost every business function makes an impact on how an organisation is perceived by the outside world and therefore influences the marketing process. From product/service quality, how people interact with customers, specialist knowledge, how clean and tidy the premises are to how much credibility the business carries online.
So, if everyone can make an impact on the success of the marketing process, then one clear visual which demonstrates that very process suddenly makes everything clearer and easier to communicate. This can be achieved through upskilling in The Marketing Performance Framework®.
Summary
Through developing a positive mindset within teams and leadership, to measuring time and passion invested, understanding why tasks are carried out and aiding effective communication, marketing can be used to develop the impact people have in a business.
Here at Performance For Sales we are passionate about changing the way Marketing is perceived and through our network of business coaches, marketing agencies and training companies, upskilling people and teams in The Marketing Performance Framework®.
If you would like to be part of this incredible movement, then why not register your interest today?