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Writer's picturePerformance For Sales

Why The Marketing Performance Framework®?

People upskilling in a process


It’s a simple fact that businesses need sales.  People perform in businesses to generate and support sales.  But how do they get there?  What roadmap can they follow and how can they feel supported on their journey?


The Marketing Performance Framework® was born as a solution to this conundrum.

The framework offers a visual way to see marketing and gives the foundation for developing a plan. 


Research has demonstrated that many businesses feel they don’t have the expertise to create a marketing strategy, or simply feel they don’t have the time to create one.


The Marketing Performance Framework® was created as a way to make this much easier and most importantly to offer people delivering on marketing in business an exciting new way to see how to align knowledge, insights, tasks and measurement.


The framework itself has 4 key pillars of knowledge and it’s the interlocking relationships between those areas that mean people can clearly see commercial outcomes first, so this is totally starting with the WHY!


What is The Marketing Performance Framework®?

The Cambridge English Dictionary describes a framework as:


a supporting structure around which something can be built.

We can take this definition and expand upon it to describe the Marketing Performance Framework® as:


“a straightforward structure which can be used to underpin, support and empower the people delivering on the process of marketing within a business.”

How is the framework connected to people development and well-being?

Research has shown how much more productive people in teams are when they can see the impact of their work, how to overcome challenges, how to maximise ideas and how to connect others in the team to vision and purpose.


The Marketing Performance Framework® has many layers and offers a fantastic performance space for people to get involved in and keep shape and structure in their plans and activities.  This brings with it significant benefits to businesses and gives those involved a fantastic sense of well-being. 


Applying the framework also provides opportunities for further personal development and training.  We have seen the links between burn out and marketing so here at Performance For Sales we are on a mission to focus on training in a new process that works on clear outcomes, effective communication, efficiency and empowerment.


So, how do you go about changing the perceptions of marketing in business?

Our team of marketing professionals have seen first-hand how marketing can mean different things to different people.  People have different perceptions and businesses struggle to construct plans.


By offering one clear visual which describes the process of marketing, The Marketing Performance Framework® brings a proven way to achieve business goals, solve commercial challenges, connect the various parts of a business, invest in the development and upskilling of their people, increase retention, and empower people to succeed.


The Marketing Performance Framework® is a revolutionary, proven foundation for business performance, owned and trademarked by Performance For Sales.  The company operates a franchise scheme whereby business coaches, training companies, marketing agencies and startups can purchase a license to provide training, mentoring and support in the framework.


Licensees benefit from a way to expand their offering, differentiate themselves in a competitive market, become thought leaders, demonstrate ROI and upskill and develop the skills of the people they work with.


What’s next for The Marketing Performance Framework?

Through Performance For Sales’ ever-expanding network of franchisees, it is our goal to bring The Marketing Performance Framework® to businesses throughout the UK and beyond.  We want business owners and marketeers to be set up to excel with the framework and the support that they need.

 

If you’re interested in learning more, we’d love to chat with you… why not drop us a message?




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