Licensed Marketing Process Training – The Ultimate Guide
- Performance For Sales
- Nov 24
- 4 min read
Why Structured Marketing Training Matters
If you work with SMEs as a coach, consultant, advisor or training provider then you will might of noticed the same pattern appearing time and time again.
Marketing is happening . . . . but it’s not managed effectively.
Effort is there . . . . but consistency isn’t.
Activity is happening . . . . but outcomes don’t align with business goals.
SMEs don't struggle because they’re not doing any marketing. They’re struggling because marketing is happening without a structure, without a process, and without a clear link to commercial impact. And that’s where structured marketing training becomes essential!
Performance For Sales specialises in helping professionals deliver clarity, direction and measurable progress to SMEs through a proven system - The Marketing Performance Framework®. For advisors looking to make a bigger impact and add a new, high-value revenue stream, licensed marketing process training provides a powerful opportunity.
This guide explains what licensed marketing training really is, why it matters, and how you can become a partner with Performance For Sales.
So, What Exactly Is Marketing Process Training?
Marketing process training is not the same as marketing tactics training. This is an important distinction.
Tactical training teaches “how to do a thing” for example improve SEO, deliver email marketing, how to write a LinkedIn post or create content for socials.
Marketing process training teaches “how to manage the entire system” - building a structure behind everything.
It gives SMEs:
A repeatable management process
A way to plan, prioritise and track marketing
Clarity on how marketing links to business objectives
A shared visual that aligns teams and reduces overwhelm
Confidence to make decisions grounded in commercial impact
Most SME marketing effort fail not because the tactics are wrong, but because there’s no system holding everything together.
Process training delivers consistency, accountability and a clear path to stronger ROI.
That’s exactly why advisors, coaches, marketing consultants and trainers are turning to licensed marketing process training as a new income stream that also delivers deeper, longer-lasting results to clients.
What Is a Licence to Train in the Marketing Process?
A training licence gives you the legal and professional right to deliver accredited training using a proven curriculum and intellectual property.
Performance For Sales provides a unique licensing opportunity. As a partner, you gain a licence to deliver The Marketing Performance Framework®, including its accredited training, mentoring and support model.
“Purchasing a license to train SMEs in The Marketing Performance Framework® provides the holder with the ability to deliver ready-made, accredited marketing courses, mentoring, and support - both locally and online - using the proven system and materials developed by Performance For Sales.”
What’s included with the licence?
This is much more than buying content. It is an opportunity to enter a professional partnership model that sets you up for success.
What Are the Benefits?
For Your SME Clients:
1. A clear, structured marketing process
They finally understand what marketing is and how to manage it.
2. A practical, step-by-step system
The complexity disappears. The overwhelm lifts. Clarity takes its place.
3. Measurable, visible progress
They can see what’s working, why it matters, and where to focus next.
For You as a Trainer, Advisor, or Consultant:
1. Confidence from a proven, accredited framework
Deliver a CPD-backed system trusted by businesses across the UK.
2. Speed to market
No need to build programmes from scratch - you can start training immediately.
3. Credibility and authority
Work with a recognised, respected UK training provider.
4. Ongoing support from the PFS team
You’re never left delivering alone. The PFS team is behind you at every stage.
5. A scalable new revenue stream
Run workshops, mentoring programmes, and group training with the ability to offer online delivery.
What SMEs Are Saying
"The Marketing Performance Framework® has taught us a lot and made marketing seem less daunting. It is extremely helpful for creating an efficient marketing strategy and gaining a better oversight on task management, so you’re not left feeling overwhelmed."
Manufacturing Company
“The team went above and beyond throughout the training. The 1-on-1 support gave me the space to really explore what marketing means for our business . . . I now have a much clearer focus on our actual goals!”
Audio Specialist
Who Can Buy a Training Licence from Performance For Sales?
Our licensing programme is designed for:
Business coaches
Marketing consultants
Training providers
Professional advisors to SMEs
Marketing agencies looking to expand their offering
If you work with SMEs and want to deliver structured, measurable and impactful marketing support, you could be an ideal fit.
This is a collaborative model - not a transactional one. Partners join a community of advisors who share best practice, support one another, and grow together.
“Delivering training and mentoring in The Marketing Performance Framework® has been invaluable to both our business and the SMEs who we support. The high level of customer service provided by Performance For Sales has meant we can make a real impact on our clients’ businesses with confidence.”
Red Button Marketing Training Limited
What Are the Steps to Become a Partner?
Becoming a licensed partner is simple, with full support given throughout the process.
1. Discovery Call - Understand whether licensing is the right fit for your goals.
2. Introductory 1:1 Session - Explore the framework, the model and what’s included.
3. Attend Training - Complete your foundational course in The Marketing Performance Framework®.
4. Partnership 1:1 - Discuss partnership levels and start shaping your delivery plans.
5. Due Diligence - Both sides check alignment of expectations, capability and support needs.
6. Signed Agreement - You become an official Performance For Sales Partner, ready to deliver accredited marketing training.
How Will Performance for Sales Support Me Once I Become a Partner?
With the support of the PFS team, you will gain:
Comprehensive Training
CPDSO British Certified Trainer programme in London
Practical delivery training in The Marketing Performance Framework®
Train-the-trainer mentoring
Personal and Professional Growth
Confidence and mindset coaching
Ongoing support from the PFS mentoring team
Access to the wider partner community
Business Benefits
Subsidised membership of the FSB
Access to branded materials & marketing support
Help with becoming a CPDSO delivery partner
Regular partner check-ins, news updates and best practice sessions
“You’ll never deliver in isolation. Our dedicated team is with you every step of the way.”
Ready to Explore Partnership Opportunities?
Become a licensed marketing training provider and help SMEs transform how they manage marketing - with structure, clarity and measurable results.
Book your discovery call with our team today:
