Performance For Sales and The Spark Labs join forces to light up the SME marketing process

Jo Spottiswood of The Spark Labs (L) with Mags Bradshaw, Performance For Sales (R)

North-east based Performance For Sales is proud to announce that Darlington creative agency The Spark Labs has officially joined their growing client base. This exciting partnership marks the beginning of a collaborative journey which will enhance The Spark Labs’ service offering as they help clients learn the fundamentals of marketing, build their own effective marketing strategies, and grow with ongoing support. 

Performance For Sales offers licenses to train and mentor SMEs in The Marketing Performance Framework®, which offers a new, visual way to streamline the marketing process, giving SMEs the tools they need to turn marketing into a machine that ignites commercial success. 

As Performance For Sales’ latest training partner, The Spark Labs get access to cutting-edge training and tech which they can then use to deliver high-impact workshops, mentoring and support.   

The Spark Labs Creative Director and Managing Director, Jo Spottiswood said: 

“At The Spark Labs, we believe in harnessing creativity and deep strategic insight to drive measurable results. Partnering with Performance For Sales marks an important step for us.  It’s about unlocking new revenue potential, refining our commercial approach, and empowering our clients with the tools they need to drive success. Together, we're poised to redefine what performance-driven growth looks like.” 

Performance For Sales’ owner, Mags Bradshaw commented:

“We’re absolutely thrilled to welcome The Spark Labs as our latest training partner. Their energy, creativity, and passion for marketing will be a huge asset to SMEs across the North-East. By combining Jo’s inspiring leadership and creative vision with a focus on developing commercially driven, motivated teams, The Spark Labs is set to make a real impact. With this next evolution of their offering, Jo is shaping The Spark Labs into a truly formidable force in the regional marketing landscape.” 

This partnership represents a shared commitment to helping SMEs thrive through smarter, more strategic marketing. With The Spark Labs now equipped to deliver The Marketing Performance Framework®, both teams are excited to see the impact this will have on the region’s business community—empowering organisations to market with purpose, scale with confidence, and grow with consistency. 

To contact Jo about an upcoming workshop and add a spark to your offering, you can visit https://thesparklabs.co.uk/marketing-lab/marketing-training 

If you are interested in joining Performance For Sales’ growing network of training providers, you can register your interest at: https://www.performanceforsales.co.uk/contact