In their article “Nailing the Competition: 7 Biggest Challenges Marketing Agencies Face and How to Tackle Them”, Soflo Digital eloquently describes some of the most crucial challenges faced by marketing agencies today and highlights ways in which these can be tackled.
In this blog, we are building on this firm foundation and explaining how a licence to mentor clients in The Marketing Performance Framework® can help support marketing agencies in their quest to “nail the competition”.
1. Know Your Clients
To really know your clients, time and effort needs to be invested so that you can develop a relationship with them and get to know both their business and their people. Performance For Sales have provided a framework that can be used for this exact purpose.
Think of it like a marketing planning roadmap that you can sit down and take your clients through; a process to follow that helps you explore their business; starting with their vision, values and offering through communications, the research and insights they have and their own client base.
It’s a great way to generate ideas, drill down into the details and at the same time demonstrate your know-how.
2. Client Acquisition
Need an interesting reason for clients to choose you? Performance-led marketing advice sounds pretty interesting to us!
So regular readers may know that we always like to start with WHY? This applies to every single marketing activity that is carried out within The Marketing Performance Framework®. Every task within the marketing plan is linked to a commercial outcome and this brings great clarity as well as aiding communication and bolstering employee empowerment and wellbeing. Now just think about how your client acquisition might look if you could offer benefits such as those.
3. Client Retention
Offering exceptional customer service, maintaining transparent communication channels and keeping clients informed and updated are three key factors outlined by in the above article when it comes to retaining clients.
By offering clients a package of support which goes above and beyond typical agency structures, you can offer an exceptional customer experience where you are helping them create their strategy and helping them solve problems via our framework. By becoming a business mentor, you can meet clients regularly to address these 3 factors and more.
4. Budgetary Constraints
When you start with WHY it becomes easier to prioritise tasks and become more efficient by grouping similar tasks together. Having an online system for doing so further simplifies and streamlines communication, the impact of which is ultimately saving money.
5. Recruiting the Right Talent
Recruiting and retaining the right talent is a challenge for many digital agencies. However, being able to demonstrate that you are a forward-thinking agency powered by the latest technology is an excellent way to do this!
Further, if your people are motivated and find joy in their work through shared purpose then this will reflect as they market to and communicate with potential candidates.
6. Having Adequate Systems In Place
Use of an online solution for marketing planning, task management, communication and collaboration is proven to bolster internal and client communications and supports the whole marketing process.
My Marketing Button is one such system and subscriptions are available to marketing agencies and their clients. Built on the same framework described above, My Marketing Button offers a visual representation of both the marketing plan and progress made towards it. It provides an easy-to-use environment in which clients and agency staff can communicate and work towards shared goals.
7. Staying Above The Rest
Research tells us that people are so much more motivated when they align with an organisation’s purpose – so what better way to motivate your clients and your people than through shared purpose?
Staying ahead with the latest marketing thinking and adapting to changes in the market is crucial to getting and staying above the competition. With a ready-made curriculum, Performance For Sales supplies you with all the latest knowledge and knowhow to share with your world and distinguish your business.
The Marketing Performance Framework® can also help you to upsell your services to clients and innovate your own offering; which should help you stay head and shoulders above the rest.
Satisfied customers and happy people make for an excellent start on your word-of-mouth plan which you get access to via your licence.
Conclusion
The Marketing Performance Framework® gives marketing agencies a roadmap with which they can guide, mentor and support their clients. It helps build effective customer relationships and empowers agency staff to deliver exceptional levels of service and care. Whilst there are many challenges that marketing agencies face, this framework goes a long way to helping overcome them.
Why not contact us today and enquire about becoming the marketing agency in your area with a licence to train, mentor and support your clients in The Marketing Performance Framework®?