Resources

Performance For Sales has announced a new partnership with Darlington-based creative agency The Spark Labs. Together, we'll empower SMEs to build smarter marketing strategies using The Marketing Performance Framework®—a visual, practical system designed to turn marketing into a driver of commercial success.

Accountancy is evolving, and compliance won’t be enough to drive growth in 2025. With automation and fee pressure increasing, firms must diversify. Turning marketing into a structured, billable service opens new revenue streams, builds client loyalty, and delivers real impact. Licensed marketing training for clients gives UK accountants the tools to future-proof their practices.

Coaching without structure can feel like “just talking.” But with a proven framework, every conversation becomes a clear, step-by-step journey toward growth. That’s the power of The Marketing Performance Framework® — a licensed coaching and training system designed to help SMEs make marketing work commercially, while giving coaches the tools to scale their practice with confidence.

In business—just like in sport—success needs more than good intentions. It takes structure, teamwork, and a clear game plan. The Marketing Performance Framework® helps consultants and advisors empower clients to align teams, build momentum, and turn strategy into measurable growth. Discover how structure drives real impact.

On Thursday 7th August, at 11am, PFS will host a free webinar in partnership with Startups Magazine, showcasing how forward thinking accountants can deliver increased value to their clients through a unique combination of training, mentoring, and technology.

Transform scattered ideas into measurable results with a structured marketing plan.

We explain how a licence to mentor clients in The Marketing Performance Framework® helps support marketing agencies to overcome challenges.

Which qualities are going to be the most important for marketers in the next 3 years? What drives these qualities how do we join the dots?

Discover everything you need to know about our framework. What it is and how we actually start with WHY?

Infographic showing 3 easy ways to up-level your mind and your marketing.

Performance For Sales are delighted to be hosting the first of many roadshow events supporting our trainers as they take The Marketing...

3 steps to getting your mindset and your team's mindset right to improve results from your marketing.