The Spark Labs Shortlisted for UK StartUp Award

We are delighted to share the news that Performance For Sales partner, The Spark Labs, has been shortlisted at the UK StartUp Awards 2026 North East, Yorkshire & The Humber regional final in the category of Creative StartUp of the Year.

The recognition celebrates the impressive growth and impact of The Spark Labs, a creative studio founded by Jo Spottiswood and built around the belief that strong creative work should be backed by clarity, purposeful strategy and commercial focus.

Since launching, The Spark Labs has worked with ambitious businesses to help them sharpen their positioning, strengthen their marketing and communicate with greater clarity and confidence. Their shortlist place is a fantastic achievement and a reflection of the hard work, creativity and strategic approach that sits at the heart of the business.

Jo Spottiswood, founder of The Spark Labs, said:

“To be shortlisted in the UK StartUp Awards is something we’re incredibly proud of. The Spark Labs has been built step by step on clear thinking, strong strategy and purposeful decisions, so to be recognised at this level is just fantastic.”

Performance For Sales Managing Director, Mags Bradshaw, added:

“We are just thrilled that The Spark Labs have been given this recognition. We wish Jo the very best of luck with the regional finals.”

The winners will be announced at the regional finals on 16th June 2026, alongside a wide range of innovative and inspiring businesses from across the North East, Yorkshire and The Humber.

Everyone at Performance For Sales wishes Jo and The Spark Labs the very best of luck.